LEVIS
Levi Strauss & Co. (Levi's) is an iconic American clothing company famous globally for its denim jeans, founded by Levi Strauss in San Francisco during the 1853 Gold Rush, evolving from durable workwear into a symbol of authentic self-expression, quality, and classic style for generations. Key to its success was the 1873 patent with Jacob Davis for adding copper rivets to reinforce work pants, creating the first blue jeans, known for their enduring quality.
